Data is extremely important in making decisions about your business and your website. And having the right data at your fingertips can make a huge difference in your ability to take advantage of new trends, or falling flat.
Google Analytics is the most common tool used for website analytics, and for good reason. Google provides a robust platform for dynamic reports and views so you can easily see traffic, funnels and even conversion rates.
We can create Events and Goals in your Analytics account to measure macro and micro conversions that show you how well your content, products, and services resonate with your potential customers and website visitors.
Additionally, we will walk you through the data to make sure you understand what each piece is telling you, and how you can turn that data into actionable items.
Google Tag Manager
GTM makes it very easy to add tracking code from Google Analytics, Google Ads, Facebook Ads, and others on your website without having to make complex updates to the website code that can get easily wiped out with a simple update.
We can also create complex tracking to make sure your goals are recorded in Google Analytics, Google Ads, Facebook and other platforms.
Analytics Dashboards with Google Data Studio
The Papaya Search team are experts in website analytics and can help you decipher what the reports mean for your business. We can create a few simple views or reports that can answer your top questions.
This means you’ll have the data you need, when you need it, to make the big decisions that affect your business every day.