After 15 years, Papaya Internet is now Papaya Search. It’s a subtle change, but better explains our focus on helping our customers get found in search and how the digital marketing landscape has changed over the past decade.
IKR! When I started Papaya Internet in 2004, the Internet was a very different place. We connected via websites links and messaging software on desktops and laptops. We designed for a handful of computer screen resolutions and web browsers. And there were several search engines including Yahoo and Microsoft’s newly launched search engine (and a precursor to Bing). A social media website called MySpace was only two years old. SEO was still a rather young practice, but there were a few of us who were helping businesses grow through search engine traffic.
Much has happened since then, most notably the always-connected computers that sit in our pockets and the social media apps that live in them. Google has usurped all search engines in terms of market share but now competes for digital marketing dollars with a social media giant called Facebook. Google, as a result, is turning itself into a smarter portal that can answer any question within the search results.
Focus on Search
As the Internet has evolved, Papaya always focused on search by having a keen understanding of how people use search engines. Whether that’s for shopping, information, and answers to questions; or and through voice instead of just their fingers.
It’s in homage to my hometown in a rural part of Miami, Florida surrounded by tropical fruit trees like mangoes, guavas, avocados, and of course, papayas. It’s also a subtle nod to the irreverent, for those in the know. 🙂
Next 15 Years of Search
We look forward to the next 15 years, excited with what the future may bring with search, and we’re glad you’re coming along for the ride.
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