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  1. Home
  2. Papaya Search Blog

Papaya Search Blog

Researching and finding good advice on search engine optimization (SEO) and search engine marketing (SEM) can be tricky! There is so much information out there that it can be pretty overwhelming. At Papaya Search, we ensure all our articles are thoroughly investigated, analyzed, and edited to give readers advice on the latest hot topics in our industry.

Our Blog discusses on-page and off-page SEO, link building, technical SEO, SEM, how-to’s, complete guides, and more to help you grow your business.

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Woman typing on her laptop
SEO
Alex McInnes

How to Write Meta Descriptions

Meta descriptions is a commonly misunderstood component of SEO. Many believe that they are a ranking factor or choose to overlook them entirely when creating

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September 29, 2022
Multiple opened books
SEO
Bobby Kircher

Google’s Helpful Content Update

Google recently pushed an update to their search engine called the helpful content update. This update aims to reward original and helpful content in the

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September 6, 2022
SEO
Alex McInnes

What are SERP Features and how do I get them?

It’s always great to be on the first page of Google. Optimizing your site for SEO makes it possible to get that coveted number one

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August 29, 2022
Top view of wooden cubes with seo lettering and magnifier glass on green background
SEO
Alex McInnes

Why Your Business Needs SEO

Search Engine Optimization (SEO) is one of the most misunderstood components of owning and managing a website. Every business requires ongoing SEO to remain relevant

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August 3, 2022
Girl with a black hat
SEO
Alex McInnes

Black Hat Vs. White Hat: How to avoid bad SEO techniques

When researching SEO, you’ll undoubtedly find lots of confusing and contradictory advice. Some tips you’ll receive will be legitimate, and implementing them will positively affect

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July 18, 2022
People in a Meeting
SEO
Sarah Rogers

Should you outsource your SEO to the experts to increase traffic?

When it comes to digital marketing, it’s impossible to overstate the importance of SEO. After all, how much of our day-to-day online activity begins with

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June 21, 2022
SEO
Sarah Rogers

How to Improve Your SEO Using Internal Linking

Do you know what internal links are yet? If not, it’s time to find out! Why? Because they have an excellent impact on your SEO,

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May 25, 2022
SEM
Sarah Rogers

Close Variant Matching: How does it affect your Google Ads strategy?

How long have you been advertising with Google Ads? If the answer is any time, you’ve undoubtedly seen the field undergo significant changes. Because Google

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April 26, 2022
SEO
Sarah Rogers

5 Signs It’s Time to Revise Your SEO Strategy

If your website isn’t attracting the traffic it deserves, SEO (or a lack of) could easily be the underlying reason. “But wait,” I hear you

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April 15, 2022
SEO
Sarah Rogers

5 Reasons to Increase Your Reach Using SEO

How often do you search for products and services online? If you’re anything like most consumers, the answer is “frequently.” Estimates are that the average

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April 11, 2022
A team working in a work space.
SEO
Sarah Rogers

Boost Your Website Traffic With Strategic SEO

With roughly 5.6 billion searches on Google every day, it is safe to say that organic traffic is not dead. SEO is still very crucial to maintaining relevance online.

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January 11, 2022
WordPress
Sarah Rogers

Why website maintenance is essential for SEO

As far as building an online presence is concerned, owning a well-structured website is essential. However, it is not enough to just make it and forget it. Without regular maintenance, you may not enjoy its full potential. And it could be affecting your SEO and your business.

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December 22, 2021
silver and gold round coins in box
SEM
Bobby Kircher

What are the DST Fees in my Google Ads account?

Have you noticed new line items in your Google Ads invoices or statements that look like this? So what is the UK DST fee? Since

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July 31, 2021
person holding black android smartphone
SEO
Bobby Kircher

Google Search Updates – Summer 2021

This summer has been hot for Google, webmasters, and SEOs as the search engine company releases a series of updates to its algorithm. The first

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July 22, 2021
Rolando Quispe working from home
Papaya HQ
Bobby Kircher

Welcome our Newest Member of the SEO Team: Ron!

Please join me in welcoming Rolando to the Papaya Search team as a Junior SEO Analyst. Ron for short, Rolando joined us in the midst

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March 31, 2020
Papaya Search buttons
Papaya HQ
Bobby Kircher

We’re Now Papaya Search

After 15 years, it was time for a fresh, yet subtle take on your second favorite company named after a fruit.

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September 2, 2019
A Messy Record Collection or site structure?
SEO
Bobby Kircher

Website Structure for SEO

When I think of site structure, I think of my record collection, which consists primarily of dance music from the 1970s-1990s. While large, it’s not

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January 8, 2019
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