How We Work
Our Approach: Collaborative, Clear, Results-Driven
At Papaya Search, we believe marketing works best when it’s built on understanding, strategy, and partnership. Feeling overwhelmed by digital marketing or where to focus your efforts? Our proven process helps you gain clarity and move forward with confidence.
1. Discover
We start by getting to know your business—what makes you unique, who your audience is, and what’s standing between you and your goals. This foundation helps us align our efforts with your vision from day one.
2. Strategize
Using insights from research and audits, we create a customized roadmap for your project. Whether it’s SEO or PPC, your plan is built to meet your goals, stand out from the competition, and deliver
measurable results.
3. Implement
This is where the magic happens. We execute your campaign using a blend of proven and innovative methods—building ads, fixing technical issues, and creating content that resonates with your audience.
4. Optimize
Marketing isn’t set-it-and-forget-it. We monitor performance, provide impactful updates, and fine-tune campaigns to ensure long-term growth and continued success.
Why We Do What We Do
Every project starts with a simple mission: helping businesses succeed in search. We combine experience, adaptability, and a genuine commitment to doing great work with great people.
We Work with Purpose—Here’s What Drives Us
At Papaya Search, our values guide every step of the work we do. We aim to be:
Approachable
We bring a friendly, thoughtful attitude to every conversation, making it easy to collaborate and ask questions.
Impactful
We focus on strategies that move the needle—delivering results that help your business grow.
Innovative
We embrace evolution, adaptability, and ongoing improvement, seeking smarter ways to do better work.
Dependable
From clear communication to on-time delivery, you can count on us to follow through and get the details right.
Authentic
We communicate transparently, own our work, and stay true to our values in everything we do.
These values help us stay grounded in what matters—doing great work with great people, and making every project a partnership.
The Papaya Difference
- Longevity – 20+ years of search marketing and 25+ years of web experience
- Range – We support small businesses and large enterprises alike
- Results – We’ve helped clients earn Page 1 rankings—and grow because of it
- Leadership – Our founder, Bobby Kircher, is a recognized voice in digital marketing, regularly sharing forward-thinking insights at industry events.
- Diversity – We’re proud to be a diverse team that brings a variety of perspectives to every project
- Innovation – We use AI tools to streamline our process and stay ahead of how people search in today’s evolving digital landscape
How We Help Businesses Grow
We tailor each engagement to your needs using proven strategies across:
Search Engine Optimization (SEO)
Improve visibility and attract the right audience through on-site and technical SEO.
Search Engine Marketing (SEM / Google Ads)
Drive qualified leads fast with data-driven PPC campaigns.
Google Analytics & Reporting
Understand what’s working—and what’s not with clear, actionable reporting.
WordPress Website Hosting
Reliable hosting built for performance, uptime and peace of mind.