We measure success by achieving positive results for businesses, so we like to work with clients who align with this goal. They’re ready to identify issues negatively affecting their ability to be found in search engines and are eager to do something about it.
To give you an idea of what we look for in an ideal client, here are some of the factors we look for:
Defined Business Goals
Before optimizing your website, we encourage you to have clear targets from having improved SEO. We understand where most of our effort needs to go with a good business goal and can formulate a strategy that aligns with your objective. Examples include
Generating Sales
If your website sells a product, then we can help with SEO that focuses on your niche with purchase intent. By looking at page load times, bounce rate, and internal links, we can assist with your e-commerce sales goals.
Generating Traffic and Leads
This objective is also sales-oriented but focuses more on building customer relationships. Conversions like leads, email signups, and other types of engagement come to mind. We will encourage developing informative, keyword-rich content and link building to improve relevancy and authority—the two key SEO components.
Branding
Being visible online is an excellent way to increase brand awareness. Appearing in the SERPs through SEO on your website bolsters your business’s authority in your industry. As potential customers perform due diligence on your brand, appearing in search will drive traffic to your website and increase the likelihood of making conversions.
Understanding Your Audience
As we know your target market, we can determine the type of content that will bring traffic and engagement.
Unique, Authoritative Content for SEO
We look for companies eager to create unique, high-quality, and relevant content. As subject matter experts in your field, it’s crucial to convey your expertise to your customers. Therefore communicating this through content is vital to understanding your target customer’s needs.
We encourage prospective clients to consider how they can stand head and shoulders above the competition with ideas for engaging and exciting content. We’ll look at your competition to see how their content performs in search. And provide recommendations on how you can improve it.
We will review the content currently on your website and find opportunities for improvement. High-quality content can get buried in the site navigation, especially with a website with many pages.
SEO relies heavily on answering the questions your prospective clients are most interested in, so we help you to optimize your content to full effect.
Knowing your audience
We ensure we focus on the three true pillars of marketing: understand your audience, analyze your competition, and know your brand positioning.
By honing in on these crucial elements, we can use various SEO methods to inform every customer of the channels they use accurately. Your online authority will increase markedly using these audience engagement techniques.
Supporting You Through the Journey
Every company is different, so we tailor our support to your business needs. Our clients see us as part of the team ready to provide the help you need it. It includes website updates, reporting, and education.
KPI Reporting
We’ll keep you up to date on your most crucial business metrics that are actionable without inundating you with long lists of keywords and positions.
Education
Search marketing doesn’t have to be a black box. Educating you through the process is crucial for you and us as we target your typical customer, create content, and drive results.
Do You Have a Budget in Mind?
If you are ready to grow your business through search, you’ll need to set aside your marketing budget.
SEO takes time and, in some cases, upwards of 12 months to take effect. However, when done right, the investment is worth every penny.
For SEM, it will take time to create campaigns and optimize. As Google Ads leans into automation, it’s important for your campaigns can collect data and use that information to improve and optimize. Not sure how much Google traffic will cost? We can provide you with cost estimates directly from Google.
Shortcuts and Inexpensive options often yield unsatisfactory results.
There is no quick fix to improving your SEO overnight. Any agency or consultant who says they can get results immediately is either deceptive or using tactics that are likely to be flagged by search engines. The penalties for using “black hat” SEO techniques can cripple your business.
A good SEO company will take the time to talk about your business, customers, and competitors more than just about your rankings.
For Google Ads, sort periods and small budgets lead to poor results. Automation requires data and time, and Google is leaning into it with its paid advertising.
How Much Time Do You Need?
Depending on your needs, we have a few different options you can consider to improve your SEO and start ranking higher on SERPs.
SEO Strategy Sprints
This option is for companies that don’t require a full service but do require some aspects of their SEO fine-tuned. Perhaps it has been a while since you last optimized your site, or you have seen a dip in engagement and conversions and need to reverse a worrying trend.
Our SEO Audit provides a roadmap to update your content, finesse your website tech, and improve your internal linking to get you back on track.
Content Sprints
You may only want to focus on a specific website area, like your blog. In this case, the content sprint will focus on executing a strategy that promotes a company’s blog content as authoritative and trustworthy. A healthy, keyword-rich blog has the potential to reach new customers and increase engagement.
Ongoing SEO Management
If SEO is an essential part of your business strategy, our Ongoing SEO Management solution is where we manage all aspects for you. It is a popular solution for businesses looking for long-term growth, selling products, or in a competitive field search. Our team becomes an essential part of yours where we align with your business goals and provide strategies to target your customers online. It’s a great alternative to hiring and building a team in-house.
SEM Management
Using Google Ads (and Microsoft Advertising if appropriate), we’ll manage your search engine marketing by monitoring and adjusting your paid content using the latest techniques and strategies. Certified across both platforms, we have helped many businesses take their offering to the next level by using engaging marketing campaigns that maximize gains and generate sales.
If you have the budget, search engine advertising can complement your SEO efforts and provide a faster opportunity to target customers as we optimize your website.
Analytics Audits & Configuration
The data you have on potential customers is perhaps your greatest asset as a business owner. And it’s vital in analyzing marketing efforts.
We will work with you to determine the most important KPIs and make sure we’re tracking all aspects of the buyers’ journey from impression to conversion through our Analytics Audit and configuration service.
WordPress Maintenance and Support
WordPress powers 43% of all websites. We provide an ongoing service where we regularly update your website to ensure it’s running efficiently. We will take care of your plug-in updates, daily back-ups, regular visual checks, security monitoring, and speed optimization, so you don’t have to.
