Search Engine Marketing (SEM)
We can take your business to the next level with marketing campaigns that maximize your investment and generate sales.
Why should you invest in Search Engine Marketing?
How will Papaya Search help you improve your website visibility and generate sales through SEM?
We’ll create paid search or pay-per-click (PPC) advertising campaigns that can help improve your website visibility and attract the attention of people who are ready to buy.
When you work with us, we don’t simply “set and forget” ads. Instead, we monitor and adjust your campaigns for optimal results.
We don’t leave you in the dark, either. We’ll provide you with detailed reporting to show what’s working and where there are opportunities to make adjustments. We’ll also be here to answer any questions you have about how to grow your business through SEM or drive organic traffic through SEO.
Take your business to the next level.
“Papaya’s expertise, knowledge, and attention to detail were exactly what we needed to take our search marketing to the next level.”
The best decisions are the ones that help your business do better.
Director of Marketing at DEUTZ AG
“Bringing Papaya Search onboard was the best decision I could have made. They are helping grow our business, and we’re able now to quantify our efforts and find ways to do better.”
SEM Frequently Asked Questions
SEM, sometimes called “PPC” (pay per click), refers to the ad listings at the very top of a search queries results page on sites like Google. Those ads are the first thing you see because companies have paid to place them there.
Search Engine Marketing agencies like Papaya Search handle the auditing, strategizing, and execution of your Google Ads and Microsoft Ads campaigns. We can identify a target audience, optimize your ads for the correct keywords, and manage your ad budget so you get the most out of every dollar you spend.
SEM is important because search ads are the first thing people see when they type in a search term. Paid ads help bring in qualified leads to your business, which can result in more sales, more conversions, and more ROI. Most major search engines have some kind of PPC system in place.
SEM and SEO both happen in the search engine ecosystem. They are different, but they can work together to bring your website more leads from sites like Google. SEO is the process of improving the website itself to better align with Google’s recommendations and making sure search engines view your site as a valuable resource for users. SEM involves bidding against other companies for ad spots at the very top of search engine results pages.