Search Engine Marketing (SEM/PPC)

Drive more traffic and sales with Pay-Per-Click advertising on Google and Bing.

We can take your business to the next level with SEM/PPC marketing campaigns that maximize your investment and generate sales.

Why should you invest in Search Engine Marketing?

If you have a great product or service, people will want to buy it—but first, they have to find it.

Did you know that 72% of the people using a search engine like Google only review the first 10 results? The reality is that people won’t find your business if your website doesn’t appear higher up on the results page.

Running an SEM campaign helps improve visibility above the organic search results and is also a quick way to appear on the search results pages.

Investing in SEM/PPC through Google Ads or Microsoft Advertising is a great way to improve your search engine visibility.

How will Papaya Search help you improve your website visibility and generate sales through SEM?

We’ll create paid search or pay-per-click (PPC) advertising campaigns that can help improve your website visibility and attract the attention of people who are ready to buy.

When you work with us, we don’t simply “set and forget” ads. Instead, we monitor and adjust your campaigns for optimal results.

We don’t leave you in the dark, either. We’ll provide you with detailed reporting to show what’s working and where there are opportunities to make adjustments. We’ll also be here to answer any questions you have about how to grow your business through SEM or drive organic traffic through search engine optimization (SEO).

Take your business to the next level.

Scott Dingman

Fairfield Funding

“Papaya’s expertise, knowledge, and attention to detail were exactly what we needed to take our search marketing to the next level.”

Google Ads Campaign

Google dominates two thirds of the overall search market. If you want to rank higher on their search results pages, you need to partner with a team that knows how to design and develop effective Google Ads PPC campaigns.

Papaya Search isn’t just a regular partner. We’re a Google Partner, and we’ve been Google Ads certified since 2006. That means that Google recognizes us as experts in search engine advertising.

With our Google Ads campaigns, you can:

Want to learn more?

Microsoft Advertising

Microsoft Advertising target 34% of the US desktop search market through Bing, Yahoo, and AOL. In addition to reaching your unique audience through PPC, our Microsoft Advertising campaigns will allow you to target keywords, list products, and advertise on Microsoft’s content network.

Although Microsoft Advertising are less visible when compared to Google Ads, they’re more cost effective. If you’re looking for an affordable add-on to your search marketing strategy, this is a great option.

As Microsoft Advertising Certified Professionals, you can trust that we’ll use our digital advertising expertise to serve your business best.

The best decisions are the ones that help your business do better.

Jeff Wolfe

Director of Marketing at DEUTZ AG

“Bringing Papaya Search onboard was the best decision I could have made. They are helping grow our business, and we’re able now to quantify our efforts and find ways to do better.”

Check out the ways we’ve helped our clients achieve their goals through SEM.

SEM Frequently Asked Questions

What is SEM or PPC?

Search Engine Marketing (SEM), often referred to as Pay-Per-Click (PPC) advertising, involves placing ads at the top of search engine results pages (SERPs) on platforms like Google and Bing. These ads appear prominently because companies pay to display them there.

How do SEM services work?

SEM services involve auditing, strategizing, and executing ad campaigns on Google Ads and Microsoft Ads. Agencies like Papaya Search identify target audiences, optimize ads for relevant keywords, and manage ad budgets to maximize returns on investment.

Why is SEM important?

SEM is crucial because search ads are the first elements users see when they enter a search query. Paid ads attract qualified leads, leading to more sales, conversions, and a higher return on investment (ROI). Most major search engines utilize PPC systems.

What is the cost of SEM?

SEM costs can vary based on industry, competition, and specific keywords. Companies bid for ad placements, and the cost per click (CPC) can range from a few cents to several dollars.

How do you measure SEM success?

SEM success is measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

How long does it take to see results from SEM?

SEM can deliver immediate results once campaigns are live. However, continuous optimization and strategy adjustments are needed to maintain and improve performance over time.

SEM vs SEO: What's the difference?

SEM and SEO aim to increase visibility in search engines but differ in approach. SEM involves paid advertising to secure top positions in SERPs. In contrast, SEO focuses on optimizing the website to rank organically based on Google’s recommendations. Both strategies can complement each other to drive traffic, sales, and leads to your site.

Can SEM and SEO work together?

Yes, combining SEM and SEO can be highly effective. While SEM provides immediate visibility through paid ads, SEO builds long-term organic presence. Together, they can enhance overall search visibility and traffic.

What are the benefits of using an SEM agency?

Experienced SEM agencies like Papaya Search bring expertise in managing and optimizing ad campaigns, ensuring better performance and ROI. Agencies can provide strategic insights, advanced analytics, and continuous optimization.