Search Engine Optimization (SEO) is one of the most misunderstood components of owning and managing a website. Every business requires ongoing SEO to remain relevant and discoverable for potential customers. Without it, website owners are missing out on a key strategy that their competitors are prioritizing by creating useful organic content regularly.
Try searching for your business on Google, right now. Do you see your company on page one? No? Well, perhaps it’s time to start considering an SEO overhaul. The following information will help you further understand the importance of SEO and how it can revolutionize your business, increase productivity and boost sales.
Organic SEO Drives Traffic
According to Semrush, Google is the most visited website on the web. That means more often than not, people are using Google first to search for things that they need. The algorithms that Google uses to help searchers find what they need rely heavily on relevant organic content created by website owners.
Having suitable SEO means having access to the most visited website in the world and potential customers. The more relevant content you can create has a direct correlation to how easily you will be found.
SEO is Inexpensive Compared to Other Marketing Efforts
A trusted SEO company like Papaya Search has the skills to research and target the most pertinent keywords, write relevant and engaging content with non-artificial keyword optimization, provide effective link-building optimization, and much more.
SEO has many different strategies that can be customized for your specific needs, making it one of the most affordable marketing techniques at your disposal. In terms of return on investment (ROI), there isn’t much better bang for the buck. A business should invest in copywriters and technical SEO specialists that are dedicated to optimizing your website. These services are affordable for even the tightest budgets.
Your Potential Customers are Looking for You
In this day and age, word of mouth is a distant second to SEO when it comes to driving awareness and acquiring leads. Customers are savvy when it comes to making purchases online and they will undergo an investigative process to see if your business has a website, how you fare in reviews, and what information you make available to contact you. Search engines are powerful tools that can identify reputational indicators as a ranking signal, so making sure you have good and quality reviews is yet another factor in promoting elite-level SEO.
Page 1 – The SEO Holy Grail
75% of all clicks for a search query happen on page one. Ensuring that website copy and metadata such as images have appropriate keywords is just one way to pick the SEO lock. Google’s tools such as ‘My Business’ and other third-party websites provide additional ‘page one’ opportunities to attain website traffic, so having a presence in places other than your website needs to be a realistic goal if you want to multiply your online presence.
Mobile Device Google Searches Outperform Desktop
The rise of mobile as the means to search for goods and services continues to rise year on year. Today 54% of all searches are made on a smartphone and Google is well aware of this.
Since implementing its Mobile-First Indexing strategy in 2018, SEO specialists have had to adapt how they optimize clients’ websites to achieve maximum exposure. User experience is of the utmost impotence, so ensuring you have mobile-friendly content will help you perform better on half of all searches performed on Google.
Tracking Your Results
Once you have implemented your SEO strategy, you need to be able to ascertain what is working well and what isn’t. By tracking your results, you will be able to identify what types of content to update, what new keywords are getting traffic, and how your competitors are adapting to market changes. Look at conversions by using Google analytics to make changes wherever necessary.
Reach Out to Us!
The bottom line is that SEO is an important function of your marketing strategy not only to capture those who are looking for your products and services but also to help solidify your reputation as the best solution for your potential clients and customers. The team at Papaya Search are dedicated professionals in their field, so if you are looking at reanimating your SEO, feel free to reach out and contact us, we are more than happy to help
