SEM & PPC Management
Search Engine Marketing, also known as SEM or PPC, provides an opportunity for top placement in search results for Google, Yahoo, and Bing for keyword searches. We can create and manage your paid search advertising campaigns. Paid search ads serve as a great compliment to your SEO campaigns, giving potential customers additional opportunities to visit your website. Today, most paid search advertising platforms provide opportunities beyond search including local search advertising, display advertising, and remarketing to past site visitors. We can tailor a campaign for you which fits with your business and ROI objectives.
With Google dominating 2/3 of the US search market, Google Ads (formerly Google AdWords) provides the best opportunity to reach potential customers. Google Ads not only allows you to bid on keywords, but it also offers the chance to advertise on other websites with display advertising, connecting with previous visitors to your site through remarketing and targeting searchers looking for services in your area.
Since 2006, Papaya Internet has been Google Ads certified through their certification program and is a Google Partner, ensuring that we have the best practices in mind when designing and developing your Google Ads campaigns.
Formerly called Bing Ads, Microsoft Ads targets 34% of the US desktop search market on Bing, Yahoo, and AOL search engines. With Microsoft Ads, you can target keywords, list your products and advertise on their content network. Advertising on the Microsoft Ad Network tends to be less expensive than Google Ads and, while less visible, represents a more-affordable complement to your advertising goals.
And as a Microsoft Advertising Certified Professional, we have the best strategies in mind to succeed with Bing Ads.
Your Atlanta SEM Company
Proudly supporting Atlanta small businesses with digital marketing services including PPC management and SEO for over 15 years!