Search Engine Marketing (SEM)
Drive more traffic and sales with Pay-Per-Click advertising on Google and Bing.
We can take your business to the next level with marketing campaigns that maximize your investment and generate sales.
Why should you invest in Search Engine Marketing?
If you’ve got a great product or service, people will want to buy it—but first they have to find it.
Did you know that 72% of the people using a search engine like Google only review the first 10 results? The reality is that people simply won’t find your business if your website doesn’t appear higher up on the results page.
Running an SEM campaign helps improve visibility above the organic search results. It’s also a way to get on the search results pages quickly.
That’s why it’s so important to invest in SEM and improve your website ranking.
How will Papaya Search help you improve your website visibility and generate sales through SEM?
We’ll create paid search or pay-per-click (PPC) advertising campaigns that can help improve your website visibility and attract the attention of people who are ready to buy.
When you work with us, we don’t simply “set and forget” ads. Instead, we monitor and adjust your campaigns for optimal results.
We don’t leave you in the dark, either. We’ll provide you with detailed reporting to show what’s working and where there are opportunities to make adjustments. We’ll also be here to answer any questions you have about how to grow your business through SEM or drive organic traffic through SEO.
Take your business to the next level.
Scott Dingman
Fairfield Funding
“Papaya’s expertise, knowledge, and attention to detail were exactly what we needed to take our search marketing to the next level.”
Google Ads
Google dominates two thirds of the overall search market. If you want to rank higher on their search results pages, you need to partner with a team that knows how to design and develop effective Google Ads campaigns.
Papaya Search isn’t just a regular partner. We’re a Google Partner, and we’ve been Google Ads certified since 2006. That means that Google recognizes us as experts in search engine advertising.
With our Google Ads campaigns, you can:
- Bid on specific keywords so your ads display when people search for them
- Advertise on other websites
- Connect with previous visitors through remarketing
- Target searchers looking for services in your area
Want to learn more?
Microsoft Advertising
Microsoft Ads target 34% of the US desktop search market through Bing, Yahoo, and AOL. In addition to reaching your unique audience through those engines, our Microsoft Advertising campaigns will allow you to target keywords, list products, and advertise on Microsoft’s content network.
Although Microsoft Advertising are less visible when compared to Google Ads, they’re more cost effective. If you’re looking for an affordable add-on to your search marketing strategy, this is a great option.
As Microsoft Advertising Certified Professionals, you can trust that we’ll use our digital advertising expertise to best serve your business.
The best decisions are the ones that help your business do better.
Jeff Wolfe
Director of Marketing at DEUTZ AG
“Bringing Papaya Search onboard was the best decision I could have made. They are helping grow our business, and we’re able now to quantify our efforts and find ways to do better.”
SEM Frequently Asked Questions
What is SEM?
SEM, sometimes called “PPC” (pay per click), refers to the ad listings at the very top of a search queries results page on sites like Google. Those ads are the first thing you see because companies have paid to place them there.
How do SEM services work?
Search Engine Marketing agencies like Papaya Search handle the auditing, strategizing, and execution of your Google Ads and Microsoft Ads campaigns. We can identify a target audience, optimize your ads for the correct keywords, and manage your ad budget so you get the most out of every dollar you spend.
Why is SEM important?
SEM is important because search ads are the first thing people see when they type in a search term. Paid ads help bring in qualified leads to your business, which can result in more sales, more conversions, and more ROI. Most major search engines have some kind of PPC system in place.
SEM vs SEO: What’s the difference?
SEM and SEO both happen in the search engine ecosystem. They are different, but they can work together to bring your website more leads from sites like Google. SEO is the process of improving the website itself to better align with Google’s recommendations and making sure search engines view your site as a valuable resource for users. SEM involves bidding against other companies for ad spots at the very top of search engine results pages.
Ready to grow your business? Get in touch.
We’d love to talk about your goals and share how our team can help you reach them.