It is really frustrating to have a website with great products and services that struggle to achieve significant numbers of visitors. You seem to be making major inroads into on-page SEO audit, but you’re still not ranking highly. It might be time to perform a technical SEO audit to diagnose the problem and get you back at the top of the page. Our free 15 min consultations are a hassle-free place to start your journey.
What is an SEO technical audit?
A technical SEO audit is a process where a team of experts reviews the website’s code, structure, and functionality for errors that could negatively impact search engine rankings. The goal of a technical SEO audit is to identify any issues that may be affecting your site’s performance in Google search results.
By ensuring your site operates smoothly, is responsive to visitors and is easy for Google to index, a technical SEO audit goes a long way to improving ranking factors.
SEO audits are becoming a necessary function required to outrank your competitors, discover opportunities for improvement, and create a more pleasing customer experience.
How do I know if I need a technical SEO audit?
If your site is content-rich but you are still not ranking well, a technical SEO audit from a team of SEO professionals could be just the trick. You may already have loads of blog posts and your product pages has all the right keywords, but if your site is lacking in page speed, mobile friendliness, full of duplicate content, and broken links, a technical SEO audit gives you the information needed to see how your website performs against Google’s search engine algorithms.
There are some tell tale signs that SEO technical analysis may be helpful to increase engagement on your webpages. Some are quick fixes, but others may require a dedicated search traffic team to get everything running smoothly again.
Addressing technical issues with your site architecture is the first step in developing an SEO plan. One misconfiguration can significantly affect how Google crawls and indexes your website.
What is the process for an SEO Audit?
Our Website SEO Audit starts with a Site Audit Report where we uncover critical technical issues affecting SEO. We then perform a Website Quality Audit (WQA), which drills right down to a page-by-page analysis to find additional opportunities for optimization.
Papaya Search assesses your website’s quality by focusing on a multitude of different data inputs to get you back on track.
Papaya Search will help your site:
- Assessing how your site is crawled and indexed.
- Checking for ranking and indexing issues.
- Identifying any duplicate pages.
- Looking at how well your site is optimized for mobile first indexing.
- Checking page load times.
- Reporting on any internal broken links.
- Gauging navigation, site architecture and overall user experience.
- Appraising your site’s security measures.
Sharing your website technical audit information
After we finish our SEO audit analysis, we’ll give you some ideas of how you can improve your website’s technical SEO. Part of the service is to also look at your search engine rankings and give advice on how you can acquire more traffic from searches.
Papaya Search uses the most up-to-date SEO tools to scan our clients’ websites for over 100 of the most common website issues, so any frustrations you may have are diligently taken care of.
Common SEO frustrations:
- Not appearing on page one in SERPs.
- Lead generation and sales conversion figures are down.
- Experiencing a dip in traffic to your site.
- Your website significantly affected Google core updates.
- On-page and off-page SEO is optimized, but traffic is still lagging.
- You have rebranded your site and are struggling to maintain search traffic.
- You have a large website with tons of content, but have never done SEO before.
Why Should You Hire a Specialist for Technical SEO?
Technical SEO can be a daunting and complex process that requires a specific set of skills, and years of networking knowledge. You can’t be expected to understand all things SEO as the owner or manager of a company, so it is a wise choice to hire a team like Papaya Search who will work on your behalf to achieve great results.
We don’t just run an audit and then leave you to do the rest! We ensure every company we work for understands what we are doing, why and how we can continue to help.
Aside from technical SEO analysis and audits, we also understand on-page and off-page SEO processes that will keep your site up-to-date and ahead of competitors. Papaya Search is dedicated to helping you improve your visibility and reach online. We work hard to make sure your products and services are seen and used by people who use search engines.