AI SEO & AEO Services
Be Seen. Stay Ahead. Grow Smarter.
SEO is evolving fast. Search engines and large language models (LLMs), such as Google’s AI Overviews, ChatGPT, Gemini, Copilot, Claude, and Perplexity, are transforming how people find answers. Traditional SEO strategies are no longer enough.
Papaya Search helps you build visibility and authority in an AI-driven world—whether you’re competing nationally or need Local SEO to attract nearby customers—so your brand shows up, earns trust, and drives real leads, even when clicks are disappearing.
Why AI SEO Matters Now
- AI is reshaping search: People increasingly rely on AI for quick answers, often skipping websites altogether.
- Zero-click results are growing: Google’s AI Overviews and LLMs pull content directly from pages, reducing traffic but raising the bar for visibility.
- Trust signals are critical: Schema markup, brand reputation, and content quality now influence whether AI cites your business as a credible source.
- AI as a Distribution Channel: ChatGPT, Claude, and Perplexity are new areas, outside of Google, for traffic and visibility.
Without adapting, even strong brands risk losing visibility to competitors—or worse, to generic AI answers.
Our AI SEO Approach
At Papaya, we combine nearly two decades of search expertise with forward-looking strategies to help you capture visibility in this new landscape.
Audit & Strategy
At Papaya, we combine nearly two decades of search expertise with forward-looking strategies to help you capture visibility in this new landscape.
Technical Optimization
From schema markup (Organization, Product, Person) to site structure and performance, we strengthen your site’s signals so AI and search engines recognize your authority.
AI-Optimized Content Writing
We create and optimize content that’s not just keyword-rich, but question-focused, designed to surface in AI answers and build brand trust.
Brand Building & Reputation
Your brand’s mentions, reviews, and authority matter more than ever. We secure high-quality backlinks and reputation signals that reinforce credibility in AI-driven search.
Reporting & Insights
We deliver clear monthly reporting and live dashboards, giving you visibility into performance trends, competitor activity, and opportunities to strengthen your AI SEO strategy.
Continuous Monitoring
We track algorithm updates, AI search shifts, and evolving user behaviors in real time, making proactive adjustments to keep your brand ahead in the changing landscape.
What You’ll Gain
- Increased brand visibility across AI and search engines.
- Stronger authority and trust signals for zero-click search.
- Content that earns placement in AI Overviews and LLM answers.
- A data-driven roadmap tailored to your business goals.
- An early-adoption advantage over your competitors
Who We Help
AI SEO success requires cross-functional collaboration—SEO + PR + product + brand teams working together.
- Marketing Directors & VPs: Looking for strategic frameworks and proof of ROI.
- SEO Managers: Needing practical, tactical ways to adapt existing SEO programs.
- Small Business Owners: Wanting straightforward wins that drive calls, bookings, and visits.
- Enterprise Leaders: Seeking cross-functional alignment for brand authority in AI-driven search.
Why Choose Papaya Search?
Founded in 2004, Papaya Search has guided businesses through every major SEO shift. Today, we’re helping clients stay visible in the AI-first landscape with a proven process. Discover our approach to delivering consistent, measurable results.
- Wisdom Decades of proven search marketing expertise.
- Innovation Early adoption of AI-informed SEO strategies.
- Stewardship Hands-on execution with precision and care.
- Decisiveness Fast, informed actions that get results.
FAQ
What is AI SEO?
AI SEO (sometimes called AIO, GEO, or AEO) is the practice of optimizing for AI-driven platforms like Google’s AI Overviews, ChatGPT, Gemini, Copilot, and Perplexity. It ensures your brand is recognized and cited as a trusted source in AI-generated answers.
How is this different from traditional SEO?
Traditional SEO focuses on ranking in the “10 blue links.” AI SEO also accounts for zero-click searches, structured data, and content that AI pulls directly into answers.
Do small businesses need AI SEO?
Yes. Even local businesses risk being replaced by generic AI responses. AI SEO ensures your brand identity, reputation, and offers remain visible and credible.
Is Papaya’s approach technical or content-focused?
Both. AI SEO requires a strong technical foundation, but also the right content strategy and reputation signals to reinforce your brand across platforms.
Why does my business need visibility in AI assistants?
AI tools are quickly becoming the “front door” of the internet. If your brand isn’t present in these answers, competitors—or generic responses—will capture your audience’s attention first.
What type of content works best for AI SEO?
AI prefers structured, concise, question-focused content such as FAQs, Q&A hubs, and authoritative guides. Content that directly answers customer questions and reinforces expertise is more likely to be cited.
Does AI SEO require more than just SEO?
Yes. AI SEO works best when SEO, PR, product, and brand teams collaborate. Together, they build the authority signals that AI uses to choose trusted sources.