Bobby Kircher

Founder of Papaya Search

Bobby Kircher is the founder and CEO of Papaya Search. You could say this project is the fruit of his labor… It’s certainly the fruit of his passion for search engine marketing.

Because of his ongoing obsession with this industry, Bobby is the opposite of a hands-off leader. He remains an active SEO specialist, immersed in algorithm updates, implementing the latest tools and techniques.

Before Papaya Search sprouted, Bobby spent 5 years as a web developer with telecom company MCI Worldcom. This was a turbulent time for the company: in fact, he was there to witness the most significant corporate bankruptcy in US history of the time.

This period of uncertainty prompted Bobby to explore new avenues, and he began building websites as a side-hustle. He soon found he had a knack for optimization, which was only becoming more crucial to business success.

There was a huge demand for experts like him to share their skills and help companies grow. The seed for Papaya Search was planted!

Papaya Search may have grown from humble beginnings, but all Bobby needed was a makeshift living room office and a great idea. Since the summer of 2004, he has steered and grown this into a well-rounded international team managing up to 25 clients at a time.

What keeps Bobby inspired is collaborating with all kinds of companies and being a part of their success stories. He loves helping his clients to reach their audience (and their goals) through harnessing the considerable power of search engines.

More About Bobby Kircher

What does Bobby do in his spare time?

Bobby is a runner, and you’ll often find him pounding the pavement in his running shoes, exploring his hometown of Atlanta or any other city he visits.

As his team will testify, Bobby is also a music lover. He boasts an impressive record collection spanning all genres and decades, but he primarily focuses on his favorites: electronic and dance from the 80s and 90s.

Gaming is another hobby of Bobby’s, and he lists the Fallout series, Mass Effect, and Overwatch as his most played, most loved video games of all time.

When he is not working, Bobby likes to put on his running shoes and explore the sights and sounds of Atlanta and, in fact, every other city he visits. He loves to collect electronic and dance music records from the 1980s and 1990s. He also enjoys gaming, with the Fallout series, Mass Effect, and Overwatch being a few of his all-time favorites.

Favorite fruit?

No, it’s not a papaya! Thanks to his childhood experience of fruit farms, Bobby is an expert in mangoes. He’s able to identify all different kinds. Avocados and guavas also have a special place in Bobby’s fruit bowl.

Favorite music?

Bobby comes from a long line of music lovers, and this has undoubtedly informed his diverse taste in music.

When he’s in control of the playlist, you should expect the eclectic: motown, jazz, salsa, rock, and house are just some of his favored genres.

When it comes to his top artists, he’s predictably unpredictable! You’ll frequently find him listening to Björk, Boards of Canada, Saint Etienne, Pet Shop Boys, New Order, LCD Soundsystem, and Hot Chip as he works.

Favorite music video?

The Perfect Kiss – New Order and Madonna’s classic video for Vogue are two examples of rich creativity that inspire Bobby’s admiration.