Bobby Kircher is the founder and CEO of Papaya Search. You could say this project is the fruit of his labor… It’s certainly the fruit of his passion for search engine marketing.
Because of his ongoing obsession with this industry, Bobby is the opposite of a hands-off leader. He remains an active SEO specialist, immersed in algorithm updates, implementing the latest tools and techniques.
Before Papaya Search sprouted, Bobby spent 5 years as a web developer with telecom company MCI Worldcom. This was a turbulent time for the company: in fact, he was there to witness the most significant corporate bankruptcy in US history of the time.
This period of uncertainty prompted Bobby to explore new avenues, and he began building websites as a side-hustle. He soon found he had a knack for optimization, which was only becoming more crucial to business success.
There was a huge demand for experts like him to share their skills and help companies grow. The seed for Papaya Search was planted!
Papaya Search may have grown from humble beginnings, but all Bobby needed was a makeshift living room office and a great idea. Since the summer of 2004, he has steered and grown this into a well-rounded international team managing up to 25 clients at a time.
What keeps Bobby inspired is collaborating with all kinds of companies and being a part of their success stories. He loves helping his clients to reach their audience (and their goals) through harnessing the considerable power of search engines.