Welcome to the Papaya Search SEM Blog page! Here, we impart technical know-how regarding your search engine marketing methods, how to refine your keyword research, and how to get the most out of your PPC campaigns.
Many business owners find it challenging to compete without putting at least some capital into paid advertising via Google Ads or Microsoft Advertising. Here is where SEM becomes a vital factor. Our industry leaders take time to understand best-practice SEM and, in turn, provide in-depth analysis that will help you navigate these changes.
SEM
How long have you been advertising with Google Ads? If the answer is any time, you’ve undoubtedly seen the field undergo significant changes. Because Google Ads continually evolves, so too...
SEM
Have you noticed new line items in your Google Ads invoices or statements that look like this? So, what is the UK DST fee? Since November 1st, 2020, Google Ads...
